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THE DETOXED DENIM JACKET WITH AN ARTISANAL TWIST
A slowly and mindfully created piece of art to wear beautiful values.
Slow Fashion to Save Minds
Meüne is a project that exists because of a strong will to show others that fashion can do better for people and our planet.
We created this project to take a stand and be a part of the fashion transformation. Meüne brings sustainably and ethically made denim clothes that are inspired by and partly handcrafted by the indigenous communities in the Andes. But we have far bigger ambitions than that. Meüne is also an environmental and social activism project that runs fashion awareness campaigns and social projects in Latin America.
We do fashion differently. Unlike many brands, Meüne’s goal is not purely selling clothes. Our core purpose is to encourage everyone to take a step further and become a more sustainable, ethical, and conscious person. This means actively participating in the fashion transformation and leading by example. Simply put: if we can do it, you can do it too. Producing our own clothes most ethically and sustainably as we can is only a first step for us. We are not stopping until this is the only possible way to make fashion.
'Slow clothing is a philosophy. It is a way of thinking about, choosing, and wearing clothes to ensure they bring meaning, value and joy to every day' - Jane Millourn
Our core principles
Ethics and sustainability
Ethical, Fair Labor & Worker centering.
Knowing who made our clothes.
Natural and organic materials only.
Made in France.
Timeless designs that don’t follow seasons.
Made to last.
Transparency & Traceability.
Slow fashion philosophy.
Conscious use of clothes.
Reviving ancient knowledge.
Traditional weaving techniques.
Collaborating with Indigenous communities.
Cocreating the future of fashion.
Circularity & Short production cycle.
Biodegradable & recycled materials.
Activism & Advocacy.
Social and environmental justice.
Making fashion safe for all.
Low environmental impact
Zero waste, on-demand manufacturing.
Reduced Carbon Footprint.
Conventional denim, especially when produced massively, is one of the most unsustainable fashion materials on the planet. Exactly because of that, we decided to change how it is produced and consumed and use this material to turn fashion into a fair and regenerative force. To make artisanal embroidery, we use alpaca wool. This wool is bought directly from the small, and free- range herds in Peru. To make the denim fabric, we use 100% GOTS certified organic cotton and produce in a family-owned, green mill in Italy. We carefully source all of our raw materials responsibly and sustainably and from suppliers with whom we established a personal relationship.
Denim is a versatile, durable, and beautiful material. However, when produced massively and irresponsibly, it becomes one of the most harmful materials. Meüne is here to reverse that and turn denim into the fabric for a change. Here’s how we source and process everything that goes into our clothes.
1. The Alpaca wool comes directly from the indigenous communities in Peru (Lampa, Puno). These families have been taking care of small free-ranging alpaca herds for more than 4 generations, as their main source of income. They treat their animals with love and respect, shearing the alpaca fleece by hand, using only scissors and hand combs. The same community does the washing, carding, spinning, plant- based dying, and weaving by hand. We visited these communities before starting the Meüne project and met the families. We chose to trade directly with them, paying them the price they give us.
2. Our premium denim fabric comes from Candiani factory, Italy. It is a family-owned mill, founded in 1938 in Milan. Today, this almost-a-century-old small business is a well-known supplier of sustainable denim, considered to be "the greenest mill in the blue world". The family who owns the business lives in a Nature Reserve (Parco Del Ticino) right outside of Milan, a place with some of the strictest environmental regulations in the world. This is the place where our denim is produced. They are also the experts when it comes to sourcing the raw material that goes into denim. To make our denim, they use 100% GOTS certified organic cotton, directly bought from certified farmers located in:\ Gulu, Uganda; Dar es Salaam, Tanzania, and Telangana, India. Apart from organic cotton, Candiani factory uses natural kitotex (as mordant) and indigo juice dying (a clean technology developed internally). This means that there are no plastic or synthetic fibres nor toxic chemicals in our clothes. The washing is also made in Italy, in a nearby laundry located in Piombino Dese using Ozone technology developed by Jeanología.
We love and admire art and the skill of handmade clothing. Unfortunately, with the mass and industrial production, the handmade work lost its value and is in danger of disappearing. With Meüne, we want to celebrate and pay a special homage to the ancestral and traditional techniques of the native communities in The Andes. This kind of art is generations-old and should be there for the future. This is why we incorporate this art in our denim design: to reclaim it for the present and future while recognising the people who make it in the process.
Meüne is a mix of timeless denim and traditional artisanal woven fabrics. Both components are made of responsibly sourced materials and are manufactured with the highest respect for the people and the planet.
This is how we manufacture our products. Once we get the denim fabric from the factory in Italy, we send it to the Normand atelier in France. Our denim base clothing is entirely manufactured here, in this small, family-owned atelier. This is where all the sewing and assembling happens. We are glad to work with this French atelier founded almost a Century ago, well known for its 'savoir-faire' and high quality manufacturing, still working today. Sadly, almost every denim atelier in France has closed down, due to the production delocalization, most of them have gone bankrupt. This is why they're engaged in a sustainable development process, ensuring it at every stage of the production and carefully respecting garment workers rights. Also, they're committed to work with ethical and sustainable small brands in development. The same atelier also sews the artisanal pieces, to add a unique character to our creations.
The artisanal parts of our clothes are fully handcrafted using the ancestral wool process and weaving techniques by the indigenous communities in Puno, Peru. The weavers send them from Peru to France only twice a year, to reduce the overall carbon footprint of our production. This also sets a clear production limit for Meüne. We only produce in small series and manufacture on-demand. We offer a pre-order method but don’t keep any stocks. This means that we have zero dead stock and waste.